Real people rule at the motor show.
Despite tasty hero cars led by the F-Type Jaguar and Aston Martin One-77, it's the real world cars that are of most interest.
The return of the Nissan Pulsar, the unveiling of the Toyota Corolla
and the first Sydney appearance of the Mazda6 and Mitsubishi Mirage
are all proof that ordinary customers now rule the roost. As car sales
track strongly towards an all-time record, it's real people spending
their own money who are the real target for carmakers.
"If you get the product right, everything else follows," the top Aussie
at Toyota Australia, Dave Buttner, tells Carsguide. "All the growth in
sales this year is with private buyers, as government departments have
been winding back and fleet sales are also down. Private buyers are
confident and they are spending on the second-biggest purchase after
their house."
Nissan confirmed its commitment to the new-age PUlsar with a $19,990
starting price and a SSS under lights. "Pulsar is back and we have big
plans," Bill Peffer, managing director of Nissan Australia, tells
Carsguide.
For Mazda, the new 6 is its first all-new arrival since the GFC and a
pointer to the replacement for the top selling Mazda3. "You can see now
where we're going," Doug Dickson, MD of Mazda Australia, says. And the
baby Mirage? "It's something new for us, and it's going to bring a lot
of people to the brand. I reckon we'll sell heaps," Mitsubishi marketing
chief Paul Unerkov laughs.
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