Honda slashes price on Civic hatchback.
Fierce rivalry in the bubbling small-car sector has led one player -
Honda - to take the knife to its Civic hatchback prices. One version has
had $4500 wiped off its sticker price compared with the same car sold
in December.
Entry-level VTi-S has $2000 chopped off its price, now $20,650 yet it
adds more features including a reverse camera and Bluetooth audio
streaming. Honda Australia director Stephen Collins admits that the
VTi-S's equipment level wasn't up to that offered by market rivals.
Honda sold almost 11,500 Civics in 2012 and while up significantly on
2011, was trounced by players including the Volkswagen Golf and Ford
Focus while recording one-quarter of the volume of the category leader,
the Mazda3.
Changes for 2013 also include more equipment for the mid-spec
automatic-only VTi-L - which is now $25,490, down $4500 on last year's
model - and the addition of a premium VTi-LN that debuts at $29,590.
The VTi-L now comes standard with extras over its 2012 model that
include a push-button starter, auto dimming mirror, electric seat
adjustment and privacy glass. But it replaces the outgoing model's
leather upholstery with cloth.
The new VTi-LN fills out the cabin with satellite navigation with live
traffic updates, DVD player and leather seats with front heaters. All
Civic hatch models have Bluetooth audio streaming, cruise control with
speed limiting facility, a reversing camera, six-speaker audio and
Emergency Stop Signal system.
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